Do not underestimate the power of a business card. Business cards can be use as fantastic marketing tool to attract potential customers to your business. It can act as mini brochures which is an effective tool in showing your customers what you have to offer. You can print many which is cheaper and distribute them everywhere. You can put it on notice boards, letter boxes, mail them out or stand on the street and hand them out. It will so bring in the customers by the dozen. Packaging that attracts the eye. Has it happened to you for example, when you step into a friend’s house and you notice a cute plastic or paper bag that is displaying shoes or clothes picture on them? You cannot resist but pick them up and look for the address on the package, mentally taking note so that you can check the place later. I personally believe a business should need unique packaging because it is an opportunity to provide the owner to pass a message to potential customers as well as the customer receiving it. Your business name, business hour, gift suggestions, products and services, address information should all be display on a packaging. When you are doing a promotion, flyers can be inserted in a package, Use the internet to attract online and offline customers. The world is really becoming smaller and smaller by the minute. Do not focus only on your local and immediate environment. Spread your wings and increase your profit by attract customers all over the world to your business. You can do this by just staying at home and connecting your computer to the internet. Get a website to display your products. You can also link up your site to other sites to make it easy for people to fine you. You can also have banners display on other people’s site that attract them to your business. You can get a professionally design website AS LOW AS N25,000. Send out reminder notice I buy my suits at ashers, why do i do so? Apart from affordable suits, I always get a reminder send to my phones when they are doing sales or when new arrivals come in. I go to see what new design is in vogue. My junior sister is into the mary kay business. She told me that she have customers profiles where she usually send them reminder when their creams or makeup is low. How does she do that? She check when last their bough a cream. If it has been three months, then they ought to come for a refill by now. Do you stay in touch with your customers? My time as a marketer in the bank has taught me a valuable lesson. Always stay in touch with your customers. It make them loyal to you and make do business with you again and again. Don’t forget important date When you get a happy birthday message from your bank, it is a show way to put a smile on your face and make you glad you like banking with that bank. Sending out messages such as thank you, happy anniversary make you different, it makes to be remembered. You should always pay attention to small details. This can give you a very big edge in your business. Referrals Ask your existing customers to refer you to other people. If people are happy with your products and services, they will be willing and happy to tell other people. Ask for feedback from customers, if they are satisfied as them to tell others.
